The world is changing: consumers get more conscious of what they buy whilst governments are introducing more legislation on improving the environmental, ethical and social conditions in the fashion industry.
Many fashion brands have taken steps to improve working conditions and increase sustainability in the fashion industry.
But how do you show the real impact of your efforts and distance your brand from greenwashing?
tex.tracer is the key to verified transparency in the fashion supply chain. Our platform gives customers insight into the product’s journey, from material source to retail. By scanning an on-garment QR code, consumers see who made their clothes, how they are made, and what they are made of: verified transparency which builds brand trust and increases customer engagement.