About
Experts on a mission to create a transparent fashion ecosystem.
We are transparent, keep it simple and give it to you straight, to reach our vision of a transparent fashion ecosystem where consumers, brands and suppliers connect.
At tex.tracer we know that authenticated transparency in the supply chain is the basis for the needed change. We are not idealistic, but progressive. With tex.tracer, we offer authenticated information and transparency, creating a new norm for the fashion ecosystem. We address, solve and constantly challenge ourselves and our partners for the greater good: forward is the way.
We enable brands and retailers to collect and authenticate product and supply chain data directly from the primary source, being the supplier. This data is authenticated using time and geolocation stamps, peer-to-peer reviews, and blockchain technology, ensuring accuracy and trustworthiness.
Our mission is to create a better fashion ecosystem where every decision is based on authenticated facts, empowering brands, retailers, and consumers to make informed decisions that positively impact the environment and society.
Our team
We’re a team of fashion experts on a mission. Together, we’ve been working in the textile industry for over 50 years and in more than 10 countries.
With our knowledge of, and network in, this industry, we know how the fashion supply chain works and what can be improved.
We envision a transparent fashion ecosystem that enables everyone to make educated decisions. That’s why we have built a blockchain-powered transparency platform, allowing users to unlock relevant supply chain information.
Together, we can build a transparent fashion community!
Jolanda Kooi
Co-Founder & CEO
Let’s change this industry from within, one step at a time.
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Bart Westerman
Co-Founder
I live and breathe the fashion supply chain.
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Mara Janssen
Head of Product & Data
Improving the fashion industry begins with collecting insightful data
Swapnil Jain
Senior Architect
From data to design, we're stitching a new standard of transparency into every stage of the fashion journey.
Chinmay Sahoo
Head of R&D
What you learn today prepares you for tomorrow
Nikki Admiraal
UX/UI Designer
Change happens when we team up
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Alexandra Clot
Client Success Lead
Through partnerships, we weave a sustainable and ethical fashion future.
Nadine Jeurissen
Business Development Manager
Lets create positive impact together.
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Marise Arens
Junior Product Owner
Let educated decisions based on authenticated data lead to better outcomes.
Learn about our traceability approach
Marise Arens
Junior Product Owner
Let educated decisions based on authenticated data lead to better outcomes.
Learn about our traceability approach
Vikrant Kadam
Senior Software Developer
Streamlining textile supply chains with smart software for seamless efficiency.
Aurora Giosa
Client Success Manager
Sustainability in fashion is about making the entire supply chain transparent, accountable, and responsible for every step it takes.
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Bieke Zorn
Junior Client Success Manager
Building a transparent and fair future together.
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Betty Cao
Partner Liaison China
Let's create a better fashion ecosystem together.
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Chetanshi Gupta
UI/UX Designer
Where creativity meets usability.
Gouree Moog
Partner Liaison India
Empowering sustainable textile evolution through transparency.
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Angelica Barasoain
Marketing Coordinator
Real Impact starts with a visible value chain.
Vaishali Singh
Software Developer
Data sparks conscious fashion.
Hasanul Haque Shanto
Partner Liaison Bangladesh
Making the fashion industry’s value chain visible, auditable, and accountable.
Pritam Dange
Software Developer
Building smarter software begins with meaningful insights.
Payal Chore
Quality Analyst
Let’s ensure quality and deliver confidence, one test at a time.
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Green Sun
Partner Liaison China
Connecting partners to drive sustainability across the general merchandise supply chain.