About

Experts on a mission to create a transparent fashion ecosystem.

We are transparent, keep it simple and give 
it to you straight, to reach our vision 
of a transparent fashion ecosystem where consumers, brands and suppliers connect.

At tex.tracer we know that verified transparency in the supply chain is the basis for the needed change.

As a true B Corp, we value people, planet and profit and make sure that everyone can participate and talk in a way everybody understands. Including everyone: allowing brands to share verified sustainability and ethical efforts with consumers and other stakeholders.

We are not idealistic, but progressive. With tex.tracer, we offer verified information and transparency, creating a new norm for the fashion ecosystem.

We address, solve and constantly challenge ourselves and our partners for the greater good: forward is the way.

Stay tuned as we continue on our journey to redefine how we give meaning to being a responsible business. We firmly believe that every decision, no matter how big or small, has the power to make a positive difference. Together, we can make a difference and create a world where businesses prioritise people and planet, ensuring a brighter future for generations to come.

Our team

Certified B Corporation

We’re a team of fashion experts on a mission. Together, we’ve been working in the textile industry for over 50 years and in more than 10 countries.

With our knowledge of, and network in, this industry, we know how the fashion supply chain works and what can be improved.

We envision a transparent fashion ecosystem that enables everyone to make educated decisions. That’s why we have built a blockchain-powered transparency platform, allowing users to unlock relevant supply chain information.

Together, we can build a transparent fashion community!

Jolanda Kooi
Jolanda Kooi
Co-Founder & CEO

Let’s change this industry from within,
one step at a time

Bart Westerman
Bart Westerman
Co-Founder & COO

I live and breathe the fashion supply chain

Nikki Admiraal
Nikki Admiraal
Client success

Change happens when we team up

Alexandra Clot
Alexandra Clot
Client success

Through partnerships, we weave a sustainable and ethical fashion future.

Marise Arens
Marise Arens
Marketing

Let educated decisions based on verified data lead to better outcomes

Mara Janssen
Mara Janssen
Product lead

Improving the fashion industry begins with collecting insightful data

Sofie Wijlens
Sofie Wijlens
Sales

I am grateful for the opportunity to empower brands embracing transparency

Nadine Jeurissen
Nadine Jeurissen
Sales

Lets create positive impact together

Roy Verhaar
Roy Verhaar
Sales

Building industry changing Sales and Marketing teams

Sunny Zhang
Sunny Zhang
Liaison China

Think a little more and do a little better for what we can now!

Gouree Moog
Gouree Moog
Liaison India

Empowering sustainable textile evolution through transparency

Aukse Maciunaite
Aukse Maciunaite
Client Success intern

For the industry to change, one has to start the wave

Laura de Weert
Laura de Weert
Marketing intern

I believe that transparency is the first step to change the fashion industry