Recently, tex.tracer was invited to join the symposium ‘Thinking Textiles’ at the Saxion University of Applied Sciences. The symposium was organised by the university together with the bachelor course Fashion & Textiles Technologies and the foundation de Maere. The theme was ‘Thinking Textiles’, where they approached the textiles industry from various angles. During the event, our prevailing mission echoed through the thoughts shared by other speakers. The inevitable truth became part of the resounding consensus: to stay relevant in the dynamic landscape of the fashion industry, adaptation is not just a choice but a necessity.
At the symposium, our Co-founder and CEO Jolanda Kooi gave a keynote and our Client Success intern Aukse Maciunaite gave a workshop about greenwashing. Continue reading for some insights of the day!
To stay relevant, one must change
The ever-evolving needs of consumers have become a catalyst for change, forcing fashion companies to redefine their brands and realign them with the values of the modern consumer. Sustainability, a cornerstone of which is transparency, has transformed from a nice-to-have to a must-have for brands striving to secure customer loyalty.
The role of transparency
Having supply chain certification and assuring to be up to date with the processes happening before a garment reaches the consumer can only happen with transparency in the supply chain. Transparency is not just a buzzword, it's a commitment to open communication with consumers, explaining the exact steps taken in the production process. In addition to this, by taking all details into account and creating supply chain transparency, greenwashing, a practice eroding consumer trust, can be prevented.
Collaboration & partnerships
The decision to produce locally creates a possibility for diverse parties to come together, pooling their expertise to create a higher impact. We, at tex.tracer, firmly believe that collaboration and partnerships are crucial in shaping a sustainable and transparent industry. That’s why we actively engage with professionals from different fields, fostering collaborations that enhance the overall quality of the product offered to the client.
The talks at the symposium echoed similar values and priorities, underpinning tex.tracer's commitment to creating a transparent industry. The acknowledgment of shared goals and the importance of transparency in the fashion industry underscores the collective responsibility to drive positive change. As the industry continues to evolve, tex.tracer commits to meeting the demands of the present, and at the same time shape a future transparency is not just a goal but an industry standard.